Earlier this afternoon I was contacted by Microsoft on Twitter who are rolling out an “#empowering” campaign, tied in with the tonight’s Superb Owl competition (annual gathering of ornithologists?), aimed at showing the ways Microsoft is changing the world through technology. One such commercial focuses on a young boy named Braylon O’Neill who, with the help of advanced prosthetics, is going to take over enslave the world. Here are some of my initial reactions to the campaign.
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Microsoft #Empowering Campaign
