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Gary Vaynerchuk explains: “The perfect story is spun from your intimate knowledge of your history, your competition’s history, and increasingly, what you see going on in the world and what you discover your consumers want to talk about.”

Cover of Gary Vaynerchuk social media book "Jab, Jab, Jab, Jab, Right Hook"

By Jeffrey Preston

Born with a rare neuromuscular myopathy, Jeff has spent his life dedicated to advocating for himself and others with disabilities. With a PhD in Media Studies from Western University, Jeff's research focuses on the representation of disability in popular and digital culture. Jeff is currently an Assistant Professor of Disability Studies at King's University College @ Western University in London, ON.