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How #BellLetsTalk is both problematic and vital

If you’ve been on social media this morning, you no doubt have discovered that it’s #BellLetsTalk┬áDay in Canada. An initiative started┬áseveral years ago, #BellLetsTalk aims to open up conversations about mental health with the promise that every tweet or post using the hashtag #BellLetsTalk on social media will garner a donation of $0.05 from Bell Canada. But is this campaign really about mental health or just a crowd-sourced advertising campaign for┬áBell Canada?